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PPC News Roundup: A Visual Refresh For The New AdWords Interface

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including new features for the AdWords interface, an increase in AdWords budgets and dynamic search ads from Bing Ads. A Visual Refresh For The New AdWords Interface To give users what it calls a “visual refresh”, Google AdWords has made new AdWords Scripts available in…

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10 Questions To Ask Yourself During The ROI Forecasting Process

When done well, forecasting can help businesses recognise the achievability of their strategies and ROI goals, especially when aligned to gathering historic data for future outcomes. To evaluate your plans and processes effectively, your forecasting strategy needs to be top line. Here are 10 questions we recommend you ask yourself during the forecasting process, to…

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PPC News Roundup: Snapchat Ads From Burger King and Sainsbury’s

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including Snapchat Ads from Burger King and Sainsbury’s, AdWords’ terms and conditions update, and Facebook’s monitoring of targeted ads. Snapchat Ads From Burger King and Sainsbury’s Do you have a pair of spectacles? Maybe so – but do you have a pair of Snap Spectacles?…

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Kenshoo Wins With Exciting New Rollout To Support Amazon Marketing Services

There’s been some magic happening behind the scenes at Kenshoo. Now, our bid management platform has released its latest marketing solution and we can’t wait to share it. Kenshoo is proud to announce the launch of its newest product: “Kenshoo E-Commerce”. An end-to-end marketing solution built to optimise “product-driven campaigns” for Amazon Marketing Services, Kenshoo…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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PPC News Roundup: Optimise Site Performance With AdWords’ New Feature

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ new ‘Searches’ card to optimise site performance; ads tested in local panels and Google’s ‘Landing Pages’ mobile assessment tool release. Optimise Site Performance With AdWords’ New Feature Google AdWords has a new way for users to stay finely tuned to…

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