Read about our latest thoughts, news, opinions and ideas.

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Reciprocal Links – how to do it

Google doesn’t always take kindly to reciprocal links eg you link to a website in exchange for a link back to you. The patterns can easily be found and these type of links don’t necessarily mean that each site is recommending the other as a valuable source of good info, which is what Google is…

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Links that Google likes

This blog post from last October gives some very useful information about the types of links that Google likes to see on your website. Using Google Webmaster tools is a great way to keep up to date with what links you have to your site. Some may have been created without you asking for a…

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Building backlinks

Backlinks are an important traffic driver, not just for the search engines algorithms but to ensure that your site is listed in as many places as possible to capture extra visitors. The important rule of thumb is Complementary not Competitive. So, if you are promoting training seminars for the doctors and therapists, you need to…

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SEO & Reputation Management

Many of us have experienced the results first hand of a website showing above ours in the search engine results that is less than complimentary about our business, products, employees, customer service and so on. This obviously can cause havoc with potential and existing customers, brand reputation, enquiries and sales figures, etc. Generally what happens…

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