SEO

Read about our latest thoughts, news, opinions and ideas.

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SEO News Roundup: Google Reverses 10 November Update

Tom Williams runs through the latest search engine optimisation news, including Google’s reversal of the 10 November update, Google’s plan to give webmasters recommendations for the upcoming mobile-first index, additions to the Google Knowledge panel, and more Google Reverses Update from 10 November On 10 November, it seems Google launched an unconfirmed update that affected…

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Google Search Analytics Makes AMP Reporting More Granular

Google has updated its Search Console’s ‘Search Analytics’ section to make reporting for Accelerated Mobile Pages (AMPs) more granular. A new Google Search Console feature has brought more granular AMP reporting to the Google Search Analytics section. With the new update, publishers can filter between the performances of AMPs that show up in the rich…

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SEO News Roundup: Google’s Mobile-First Index Will Choose Desktop Over AMPs

Tom Williams runs through the latest in search engine optimisation news, including news on AMPs in Google’s mobile index, a new Google interface test, and Google’s new ‘On TV Soon’ box. Google Will Choose Desktop over AMPs in the Mobile-First Index Google’s Maile Ohye – at the State of Search conference – said that the…

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SEO News Roundup: Google’s Possum Update Has Effect on Local SERPs

Tom Williams runs through this week’s search engine optimisation news, including the dramatic effects of Google Possum, AMPs causing monetisation issues, official news on disavow links and more. Google’s Unofficial Possum Update Changes 64% Of Local SERPs SEO columnist Joy Hawkins carried out a study with Bright Local that showed just how significant the effects…

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Penguin 4.0 – How To Improve Rankings With Google’s New Real Time Algorithm

Jade Coleman explains why backlink audits, high quality content and keyword tracking are more important than ever following the roll out of Penguin 4.0. Google rolled out Penguin 4.0 on 23 September 2016, announcing that the algorithm is now a part of Google’s core algorithm. The Penguin algorithm, first launched in 2012, is designed to…

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SEO News Roundup: Penguin 4.0 Will Be Beneficial to SEOs and Webmasters

Tom Williams runs through the latest in search engine optimisation news, including the benefits of Penguin 4.0 for legitimate SEOs, a significant increase in the number of HTTPS sites, the new danger of using AMP URLs, and more. Penguin 4.0 Will Be Beneficial For Webmasters and Legitimate SEOs On 23 September 2016, Penguin 4.0 went…

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SEO News Roundup: Google’s Penguin 4.0 Roll-Out Is Complete

Tom Williams brings you the latest in search engine optimisation news and advice, including news on Google’s Penguin 4.0 roll out, Google Search Console removing the site links demotion feature, a new Google AMP tester, and more. Google: Penguin 4.0 Roll Out Is Complete Google’s latest Penguin algorithm update has finished rolling out worldwide. The…

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