Web Design

Read about our latest thoughts, news, opinions and ideas.
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Are You Using Your Analytics Package to Full Effect?

Whilst many businesses understand that their analytics can provide them with invaluable data, few use the features of their analytics packages to full effect. Once you have installed the necessary tracking code on each page of your website, then there are multiple options which you can configure to make the most of the data available….

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Moving Website? Don’t Lose Your Content In The Process.

Everyone knows that websites need to be updated from time to time, and often completely restructured, and the problems caused by this type of rebuild making links extinct can be solved by 301 redirects. This will enable all of your existing links to point to the same content in the new location, without upsetting either…

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More About Visitor Journeys

Many people assume, wrongly, that a site visitor will arrive at your site through the front page. If you have implemented website optimisation correctly, the search engines will list multiple pages in the rankings for different terms. These will lead people to enter your site at whichever page is linked from that search. Additionally, if…

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Google introduces AdWords changes for internet marketing services

Businesses using internet marketing services may be interested to hear about changes to the Google AdWords Report Centre. Detailing the alterations on its Inside AdWords blog, the search engine explained that key elements from documents will now be moved directly into the Campaigns tab. This means users will be able to arrange information using criteria…

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Web stress ‘can be online PR disaster’

Neurological studies have shown that badly performing websites increase stress levels in users. Analysis of volunteers’ brainwaves carried out by consumer experience consultancy Foviance and software firm CA found that users have to concentrate up to 50 per cent more when using a site that is not functioning properly. In addition, examination of facial muscles…

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Facebook changes – again!

More changes to come on Facebook. This time, some actually seem to make sense. However, there is one particular change which seems likely to upset users, advertisers and hence Facebook’s potential revenue. Last week, almost below my radar, a small notification appeared which casually stated, amongst other text, that notifications would be vanishing in the…

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