Online PR

Read about our latest thoughts, news, opinions and ideas.
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Online PR ‘could target middle-aged audience through social media’

Online PR specialists may consider using social media platforms when targeting a middle-aged demographic, as people over 35 are joining up to the networks. This is according to Tom Smith, managing director of Global Web Index, who made the comments at the Internet Advertising Bureau's online branding and social media workshop, held in London on…

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YouTube homepage ‘offers online PR boost’

Getting a promoted video on the YouTube homepage is the "holy grail" for many advertisers – and for a few days every three months, it is thrown open to brands of all sizes. Mark Sabec, the site's product marketing manager, said this spot gives users of online marketing services exposure to around 18 million unique…

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TV for All competition offers to boost online PR

Google contest is offering businesses the chance to win advertising on TV and the internet. Businesses looking to expand the reach of their marketing efforts might want to enter Google’s second annual TV for All competition. The inaugural contest saw 250 firms showcase their creativity in using online marketing services like video to catch the…

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Online PR ‘can create buzz for any company’

Companies like Apple and Google seem to generate online buzz effortlessly, but building up consumer anticipation and word-of-mouth recommendations is not limited to these international brands, according to one observer. Kevin Gibbons of Search Engine Watch said "a few simple steps" can help any user of internet marketing services to whip up some excitement about…

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Twitter ‘will be increasingly used for internet marketing services’

Firms hoping to increase their brand awareness are likely to increasingly use Twitter for their promotional activities in the future. This is the opinion of Tim Gibbon, co-founder and editor at the Social Media Portal, who said that while the website's popularity has not quite peaked, its stock is rising. He remarked: "Businesses begin to…

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Social media engagement ‘can boost online PR’

Social media like Facebook and Twitter is "all about engagement", which makes it an ideal tool for outreach marketing. Writing on Search Engine Land, Joe Hall said this particular strand of online PR involves brands finding potential customers with an interest in their products or services who may not have heard of their particular company….

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Ads watchdog to monitor online marketing services

All online marketing communications are to come under the oversight of the UK's Advertising Standard Authority (ASA), the watchdog has announced. Under its current remit, the organisation monitors ads in paid-for spaces and sales promotions. From March 2011, however, its Code of Non-broadcase Advertising, Sales Promotion and Direct Marketing – including rules on misleading messages,…

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YouTube announces greater control for online marketing services

YouTube has unveiled new features designed to help advertisers' improve the targeting of their promotional clips. The Google-owned site's senior product manager Baljeet Singh said the new video and channel exclusion options will give brands a greater degree of control over where their ads appear. Previously, advertisers could use the site's internet marketing services to…

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