Conversion Enhancement

Read about our latest thoughts, news, opinions and ideas.
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Track first click with new Analytics

Google has improved its free Google Analytics tool to help track click conversions more thoroughly. The new Multi-Channel Funnels feature will help businesses understand where conversions are generated. The old Analytics would only tell businesses where users had clicked prior to conversion. So, if they had followed a Facebook advert through to a Google ad […]

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Adwords Adds New Functions

According to a leading Internet Marketing agency, new functions have been added to Search Funnels for AdWords. It was only recently that Search Funnels were added and they have now been upgraded to provide newer, longer conversion history windows from the beginning of October. They work by giving a set of reports which show user’s ad […]

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Is Facebook The Door To The Web?

After the launch of the send button by Facebook last week many thought that it was just Facebook adding more buttons making their pages full, but now many are considering it to be a smart move, eventually seeing Facebook as the master of all when it comes to Internet marketing. According to it could […]

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Mobile sites ‘may be better than apps’ for online marketing services

Internet marketing services looking to take advantage of the growing numbers of mobile shoppers may find a website optimised for the platform could be better than an app, one expert has stated. Econsultancy's senior reporter Graham Charlton said that, while recognised brands could appeal to an existing customer base with apps, the same may not…

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Tips offered to website marketing services to improve user experience

Internet marketing service providers hoping to convince people to stay longer on their sites should be aware of some of the annoyances that will make users navigate elsewhere, one expert has claimed. Econsultancy's Chris Lake stated there are many negative factors that can persuade consumers to leave a website before they have even read the…

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Social behaviour ‘will affect search engine optimisation’

The increasingly social nature of people's internet activities will have a direct affect on companies' search engine optimisation (SEO) and online PR strategies, according to one expert. Writing for Search Engine Watch, Eric Enge noted businesses would have to spend more time providing a positive experience for users of their websites in order to show…

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Could Instant Preview affect design for search engine optimisation?

With the introduction of Instant Preview into Google's results, search engine optimisation companies may need to consider how a website will appear to users of the feature. This is according to Econsultancy's Graham Charlton, who has some tips for how to best take advantage of the service. He notes shorter pages look better in the…

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Internet marketing services ‘neglecting’ mobile operations

Over half of British companies have never checked to see how easily their websites can be accessed from a mobile, according to research from 1&1 Internet. Chief executive officer of the group Oliver Mauss noted many organisations, in particular smaller firm, could be missing a key marketing opportunity. "Businesses must ensure that when their website…

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‘Adapt search engine optimisation’ to achieve better results

Google may have been making some changes to the way it ranks search results, meaning website owners need to be thinking about diversifying their search engine marketing strategy to see the best returns, one expert has said. Writing for Search Engine Watch, Josh McCoy noted that Google may be placing more focus on click-through rates…

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Geo-targeted links ‘critical’ for successful search engine optimisation

Using geographically specific content is vital to good search engine marketing, according to an expert in link-building. Writing for Search Engine Watch, Jennifer van Iderstyne highlighted the importance that search engines such as Google now give to personalised results, which includes delivering content that is locally specific to users. While it may seem that developing…

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