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Facebook launches new marketing tool

Facebook has launched a new conversion measurement tool as it looks to improve its services for Internet marketing campaigns. With the social media giant’s stock market flotation, the actual value of Facebook as a business – and not just a global online meeting point – has been brought into question. Facebook’s advertising reach is huge: […]

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China: Ecommerce booming with 220m now buying online

New research has suggested that a colossal 220 million people are now buying things online in China. With the country fast growing into an economic powerhouse, this comes as little surprise – with eMarketer’s research showing the enormous figure dwarfed the 150 million online buyers in America. According to their research paper “China Ecommerce: A […]

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eBay – ‘4G delay will hit e-commerce this Christmas’

Internet giant eBay has claimed the slow roll-out of 4G on a nationwide scale is likely to cost the economy a staggering £120m over the festive period. With many consumers now using phones as a ‘virtual store in their pockets’ a study from the online auction site has suggested slow connection speeds could hinder prospective […]

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PPC Shake-up: Google AdWords policy gets teeth

PPC marketing is set for a huge shake-up as Google gets tough on paid search. Today marks one of the most significant updates to the Google AdWords policy since it started offering pay per click advertising. Google’s guidelines have always stipulated that ads should be relevant, reliable, trustworthy and honest. The new update will mean […]

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UK online advertising hits ‘five year high’

Around £4.48bn was spent on online advertising in the UK in 2011: representing the biggest year-on-year rise in half a decade. Spend grew by 14.4% over the last 12 months – with paid search, or PPC services, accounting for around 58% of the total. PPC advertising rose 17.5% year-on-year, whilst spending on video-based advertising doubled, […]

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PPC marketing – two elements to test

In any PPC marketing campaign it is important to ensure that your adverts are tested and optimised on a regular basis – according to Search Engine Watch, Bryan Eisenberg once stated that “successful companies run at least 30 tests a month.” Not all companies will be able to run this many tests each month, but […]

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Blekko testing search adverts

Blekko, a recently founded search engine, has started testing search ads on its SERPs (search engine results page), according to an article published by Search Engine Watch. Launched by Rick Skrenta in November 2010, Blekko has the backing of Russian search engine, Yandex, as well as a number of venture capitalists. The site is currently […]

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Improving your ROI on LinkedIn Ads

Widely known as the business professional’s social network of choice, LinkedIn is a site that offers a number of great advertising opportunities. According to Joseph Kerschbaum, writing for Search Engine Watch, LinkedIn Ads, with the right strategy behind them, can provide a fantastic ROI (return on interest). Kerschbaum has highlighted a number of tactics to […]

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