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SEO Rumour Roundup: Penguin 3.0 in Time for Christmas?

Could the long-rumoured ‘3.0’ update to Google’s Penguin algorithm finally be about to happen? The answer is a fairly confident ‘yes’, direct from the horse’s mouth. In a Google Webmaster Central office hours hangout on September 12, Webmaster Trends analyst John Mueller said: “My guess is yes,” before rushing in with the caveat “as always, […]

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Google To Update Google Shopping Feed To Help Merchants

Google is updating its Google Shopping feed requirements to bring things in line with changes to the Shopping service itself. A number of changes have occurred over the last year to Shopping, with a variety of new ad formats and a new campaign type added. Now Google is aiming to provide merchants with more flexibility […]

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Google's Comparison Ads Reportedly Under Investigation By FCA in UK

One of Google’s digital advertising services is reportedly under fire in the UK. Google Comparison Ads is under investigation by the UK financial services industry regulator Financial Conduct Authority following complaints from UK price comparison sites Google is placing its own product at the top of rankings. Comparison Ads was designed by Google to simplify […]

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Google To Remove Ads Offering Government Services For Higher Fees From SERPs

Google is set to remove ads for sites offering Government services at a substantially higher cost from its SERPs (search engine results pages). Sites offering applications for passports, driving licenses, European Health Insurance Cards (EHIC) and processing for self-assessment tax returns had originally been flagged to ministers by consumer watchdog, Which?. It reported a selection […]

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