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Social Media News Roundup: Instagram Updates Logo

James Allen takes a look at this week’s social media news, including a redesign for Instagram, Facebook stops sponsored streams in live videos, YouTube launches in-app messaging, and Twitter re-categorises in the App Store. Instagram Redesigns Its Logo and App Instagram has changed its app logo, and the look of the app interface itself. Instagram…

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Twitter Adds Audience Insights to its Analytics Dashboards

Twitter has upgraded its analytics tools with audience insights, a new dashboard that helps brands and users understand what makes their audiences tick. Launched yesterday, the dashboard offers information on user interests, purchasing behaviour, TV viewing habits, occupation and more. Users can also compare their follower data against Twitter users as a whole. Twitter says […]

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Twitter Announces Plans To Join Stock Market

Micro-blogging site Twitter has announced that it’s planning to join the stock market with an IPO (initial public offering). It made the announcement yesterday from its official account on the site (@twitter), stating: “We’ve confidentially submitted an S-1 to the SEC for a planned IPO. This Tweet does not constitute an offer any securities for […]

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Twitter launches new keyword targeting feature for Promoted Tweets

Social networking giant Twitter has unveiled a brand new feature on its advertising platform. Product manager, Nipoon Malhotra, revealed in a post published on the company’s advertising blog, that advertisers would now be able to target Promoted Tweets to users based on the keywords featured in their own tweets, as well as the tweets they’ve […]

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