Search engine optimisation (SEO) company Webmarketing123 has announced details of a new website analysis service.

The California-based online marketing firm has introduced a facility that aims to increase customers’ website visitors and improve conversion rates at each stage of the buying process.

Paul Taylor, chief executive of Webmarketing123, said that although it was important for SEO customers to have traffic diverted to their site it was critical to turn those visitors into buyers.

"Improving your conversion rate is the fastest way to increase the value of your website and leverage your marketing investment," he said.

"These new marketing tools will produce up to 40 to 50 per cent better results for lead-generation campaigns, search marketing campaigns, pay per click, SEO, online advertising and email marketing campaigns."

Earlier this week Atlanta-based SEO company Objectware was rated one of the best in the US.

The honour was given by internet marketing portal Promotion World which praised the company’s team of search engine analysts and web developers.

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ClickThrough is a digital marketing agency, providing search engine optimisation, pay per click management, conversion optimisation, web development and content marketing services.