The importance of strong search engine optimisation (SEO) has been highlighted this week by one industry expert.
According to SEO comparison website TopSEOs, websites should be easy to find and employing a reputable company to make sure that web users are able to pick up a site with the simplest of searches is central to any online business.
The company highlights organic search as being the first place to start when mounting an SEO campaign and suggests that good keywording is central to this.
"Fine-tuning websites so that search engines can find them quickly is what organic optimisation is all about," TopSEOs explains.
It goes on to state that high-quality web design and the implementation of good navigation is something that will keep customers coming back to a site and stresses that making the pages user-friendly can be an effective way to keep hold of visitors.
According to recent reports, SEO can also allow smaller businesses to target the growing level of educated, wealthy web users.