According to a new online survey by ABI Research, two social networking sites stand out from the crowd when it comes to attracting mobile users.
“The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” said Research Director, Michael Wolf.
MySpace and Facebook are the two social networks grabbing the lion’s share of consumers.
Although currently the early adopters of this type of activity are using it to socialise, it is likely that in the coming years, as mobile phones and browsers continue to improve, the mobile platform will be the access method of choice for further activities, such as shopping, checking for information, getting peer, brand and product reviews, watching videos and TV, and so on.
And for this reason it is important that your website is mobile accessible as consumers’ increasingly adopt a digital mobile lifestyle and search online.