A survey by a travel website has revealed that the travel industry is to maintain its internet marketing spend.
The research undertaken by Whatsonwhen.com found that 80 per cent of the 88 travel firms questioned will not be lowering their online advertising budget.
Search engine optimisation (SEO) has also proved to be a priority among companies, with two-thirds (66 per cent) opting to increase their SEO budget.
European director of Whatsonwhen.com, Joel Brandon Bravo, said: "In these tough times it was encouraging to see the online channel continuing to grow in importance with more than 50 per cent of respondents planning to increase online spend in this year."
The news follows Ypartnership reports that more than 60 per cent of all hotel revenue will start with hotel SEO and online business.
Ypartnership’s survey also found that a section of consumers will visit between three and four different competitor websites to gauge what a hotel is like distinctive brand.