Tag Archives: advertising

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PPC News Roundup: Trademark Bidding Freefalls

Tom Kwei brings us the latest paid search news, including a look at the latest BrandVerity report into Trademark Bidding, what it takes to be a PPC hero, and how to create the perfect landing page Post-Holiday Drop in Trademark Bidding Bidding on trademarked terms for online advertising in areas such as clothing and consumer…

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Twitter launches new keyword targeting feature for Promoted Tweets

Social networking giant Twitter has unveiled a brand new feature on its advertising platform. Product manager, Nipoon Malhotra, revealed in a post published on the company’s advertising blog, that advertisers would now be able to target Promoted Tweets to users based on the keywords featured in their own tweets, as well as the tweets they’ve […]

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Basic PPC Jargon – Know Your AdWords From Your Ad Groups

The world of PPC is quite guilty of using acronyms and strange expressions that are bound to confound newcomers to the field. But behind this jargonistic jumble are relatively simple concepts, which are quite easy to understand when explained through straightforward language. Here, ClickThrough copywriter Martin Boonham gives a run-down of some of the more…

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The Twitter advertising API and the rise and rise of paid search advertising

With rumours rife that Twitter is preparing to open its API for online advertisers, ClickThrough copywriter Jack Adams takes a look at the growing world of paid search advertising across the Internet and social media networks… Tongues were really set-a-wagging at the start of this week – and no, not just because of Beyoncé’s Superbowl…

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Google AdWords enhanced campaigns – how will they affect PPC managers?

Google AdWords has announced the launch of enhanced campaigns – designed to simply Google advertising and make bidding across different devices (like tablets and mobile), easier. Some say the move will deliver greater budget control and more meaningful metrics, whilst others claim it over-simplifies paid search. Here, ClickThrough copywriter Jack Adams and paid search manager…

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Facebook sponsored stories lawsuit hits Internet marketing plans

Facebook has been forced to pay out $10 million to charity, after five users from California filed a lawsuit when their ‘likes’ appeared in sponsored stories without their permission. Sponsored stories are a new revenue stream for Facebook, a direct form of Internet marketing which highlights friends’ likes in Timelines, so brands/products get positive exposure […]

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UK online advertising hits ‘five year high’

Around £4.48bn was spent on online advertising in the UK in 2011: representing the biggest year-on-year rise in half a decade. Spend grew by 14.4% over the last 12 months – with paid search, or PPC services, accounting for around 58% of the total. PPC advertising rose 17.5% year-on-year, whilst spending on video-based advertising doubled, […]

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