Tag Archives: ASA

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How Wayne Rooney changed social media marketing forever

Twitter has proven to be a powerful Internet marketing tool, allowing for an unprecedented level of instant engagement with a large audience. It’s of little wonder why so many online businesses have embraced the platform for marketing purposes. And whilst Twitter’s character limit may demand new methods of marketing, the underlying rules are unchanged: throw…

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Rio knitting Tweets “not a stitch up” – ASA

The Advertising Standards Agency has ruled that a guerrilla social media marketing campaign on Twitter, by confectionary manufacturer Mars, did not breach advertising guidelines. The ASA received complaints from Twitter users after several high-profile celebrities advertised Snickers bars on their feeds. Mars said it had paid several celebrities to post a string of four “odd” […]

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ASA Reduces The Amount Of Complaints

The Advertising Standards Authority (ASA) have reported a fall in complaints for ad campaigns compared to this time last year according to brandrepublic.com. It has found that the decrease amounted to around 13 per cent over the past year with the number of advertising campaigns by marketing agencies also falling by 6 per cent. According the the […]

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