Tag Archives: Bing Ads

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Maximise Clicks With Bing Ads’ New Automated Strategy

Bing Ads recently announced the full rollout of its new automated bid strategy, which is designed to deliver advertisers a maximum amount of clicks within their budget. Over a year ago, Bing Ads brought in the Enhanced CPC Bid Strategy, which automatically adjusts bids to ensure campaigns generate higher conversion rates and lower CPAs. Since this…

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PPC News Roundup: AdWords Report – How Many Days To Conversion?

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including AdWords’ ‘Days To Conversion’ report, a new tab rollout for Bing Ads and how parallel tracking can influence landing page success. How Many Days To Conversion? Google AdWords now produces a report that can let advertisers know the approximate time it…

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PPC News Roundup: A Visual Refresh For The New AdWords Interface

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including new features for the AdWords interface, an increase in AdWords budgets and dynamic search ads from Bing Ads. A Visual Refresh For The New AdWords Interface To give users what it calls a “visual refresh”, Google AdWords has made new AdWords Scripts available in…

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PPC News Roundup: Snapchat Ads From Burger King and Sainsbury’s

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including Snapchat Ads from Burger King and Sainsbury’s, AdWords’ terms and conditions update, and Facebook’s monitoring of targeted ads. Snapchat Ads From Burger King and Sainsbury’s Do you have a pair of spectacles? Maybe so – but do you have a pair of Snap Spectacles?…

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PPC News Roundup: Automated Ad Suggestions Round Two

Rachel Poole and Sarah Kemp detail the latest in paid search industry news, including a refresh for AdWords’ automated ad suggestions test and Bing’s performance-based bid adjustments. Automated Ad Suggestions Round Two Earlier this year, Google launched its beta test that automatically released generated ads. Google has now made some adjustments in a bid to improve, as per…

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Bing Ads Editor Update Introduces Significant Changes

Announced on 29 November 2016, Bing Ads Editor version 11.7 encompasses a number of new features designed to help manage large campaigns, with the two biggest changes coming to Remarketing and Bing Shopping. Remarketing The support for Remarketing in Paid Search previously allowed users to associate specific audiences to ad groups. This has been adapted…

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PPC News Roundup: Bing Ads Experiments With Dynamic Search Ads

Sarah Kemp and Rachel Poole bring you the latest paid search news, including the latest addition to Bing Ads, Google AdSense distances itself from fake news sites, and Google reveals new format for price extensions. Bing Ads Testing Dynamic Search Ads Bing Ads has been testing Dynamic Search Ads in the US. These ads will…

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PPC News Roundup: Bing Ads Keyword Planner Sees New Release

Rachel Poole and Sarah Kemp walk us through the latest in paid search news and trends, including new features from Bing Keyword Planner, a simplified experience in Facebook Ads Manager, and new feature in Google SERPs for travel shoppers. Bing Ads Keyword Planner Introduces New Features Bing Ads has introduced brand new features to its…

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Bing Ads Reporting Down For Fifth Consecutive Day

Bing Ads reporting data has been inaccessible since 5:00 AM GMT, 6 February – and is continuing to show data delays. Multiple services across the platform have been affected, with Bing reporting the following as the main tools showing delays: Ad Delivery, BI/Reporting, Billing, Advertiser API, Product Ads, UET/Remarketing, Publisher and Editorial. Having apologised for…

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