Tag Archives: British Airways

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British Airways faces backlash on passenger ID scheme

British Airways has been subjected to fierce criticism over its use of passenger data in a new scheme. The Daily Mail has reported that under the “Know Me” scheme, 2,000 members of airline staff will have access to passenger information – gleaned from Google searches – via an iPad. As well as accessing standardly-held data […]

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British Airways uses Google+ and Facebook to unveil new 2012 Olympics ad

British Airways has utilised a number of social media platforms to unveil its London 2012 Olympics advert, according to an article published by Marketing Week. Entitled ‘The Race’, the 60-second advert debuted on the airline’s Facebook page yesterday; it was then made available on Google+ – a platform expected to become hugely popular amongst social […]

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Facebook now “equal” in importance to traditional ad platforms, director says

Facebook’s UK sales director has stated his belief that the site – a popular social media marketing platform – is “equal” to traditional advertising platforms, according to an article published by Marketing Week. Stephen Haines stated: “We are now at the table right at the start of campaigns, with the client, media agency and creative […]

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