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New figures have shown that Yahoo! has finally been overtaken by Bing in the US search engine marketing, according to an article published by Search Engine Watch.
Having launched just over two and a half years ago, Bing now has a 15.1 per cent share of the search engine market – compared to the 8.4 per cent on its launch.
The figures, released by comScore, saw Yahoo! slip into third position during 2011. Its share of the market fell from 15.1 per cent to 14.5 per cent.
Google – a site popular for search engine marketing initiatives – built on its lions share of the market, with 65.9 per cent of searches made in the US conducted via the site – representing an increase of 0.5 per cent.
Meanwhile, 18.2 billion searches were made during December – an increase of two per cent compared to November’s figures.
Google conducted 12 billion of those searches; Bing 2.7 billion with Yahoo! coming in just behind with around 2.6 billion searches.
Ask and AOL conducted 531 million and 287 million searches respectively.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
ComScore has announced that its data will be integrated into Buddy Media’s social media management platform, according to an article published by New Media Age.
As a result of this deal, marketers using Buddy Media’s platform will be able to gain a greater level of understanding of the actions taken by potential customers on the Internet – thus allowing them to tailor social media marketing campaigns more effectively.
Managing director for Buddy Media in Europe, Luca Benini, commented on the forging of this new partnership.
He said: “Via ComScore we are now adding information in a form very familiar to marketing – reach and frequency. Providing reach and frequency to earned media will help show how it is a big part of the whole paid, earned and owned media mix.”
CMO and EVP at ComScore, Linda Abraham, stated that the inability to measure the success of social media had been a disadvantage in the past.
She revealed: “Brands and agencies understand the importance of social media marketing, but often cite the need for the right tools to implement their strategies and the right metrics to evaluate their effectiveness.
“They have largely been designed their social marketing programs on faith, without the appropriate feedback loop to ensure their strategies are maximising returns.”
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Recent US search engine market share results released by comScore have once again displayed a similar pattern to those previously released, according to an article published by Search Engine Watch.
As before, Google – a popular platform for search engine marketing initiatives – continue to hold the lion’s share of the search market with 65.6 per cent – a growth of .3 per cent when compared to the previous month’s (September) results.
Yahoo!’s share of the market dropped slightly – by .3 per cent – to 15.2 per cent, whilst Bing saw a growth of .1 per cent – with a market share of 14.8 per cent for October.
The results also displayed that the amount of searches conducted during the month were up by six per cent compared the previous month: 11.9 billion of the 18 billion searches made during October were conducted via Google, with both Yahoo! and Bing carrying out 2.7 billion searches.
Meanwhile, results for the UK search market share, released by Hitwise, displayed Google, again, as holding the vast majority of the market – with 91.02 per cent of search conducted in the UK during October carried out via the California-based search engine.
Bing sat in second with a share of 3.85 per cent of searches conducted during the month, representing a monthly increase of 0.22 per cent – the highest growth displayed by any of the search engines.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Google has consolidated its tag of being the biggest search-engine on the planet, displaying an increase in its overall share of the search engine market in the US for last month, according to an article published by Bloomberg.
Results posted for September showed that Google’s share of the market increased from the 64.8 per cent for August to 65.3 per cent – an increase of 0.5 per cent.
Meanwhile Yahoo! maintained its place as holding the second-largest share of the US search market.
Despite this, however, their share has fallen from 16.3 per cent to 15.5 per cent.
The results, compiled by ComScore, showed no change for Microsoft’s Bing search engine – which remained in third place with 14.7 per cent of the market.
Popular in search engine marketing, Google previously introduced a number of new features to help maintain an advantage over competitors – such as Instant Pages, launched back in June.
News brought to you by ClickThrough – experts in Search Engine Marketing & Internet Marketing.
Comscore have this week announced the release of a new tool to measure the reach of online ads, and recent research using the tool shows that Facebook is the biggest display advertiser in the UK, with 12.5billion ad views in April 2009.
This reflects a growing trend, most visible with Twitter users etc, of the internet moving into real time mode, streaming information to users in a dynamic manner rather than from static websites. Users want information **now**, and are increasingly seeking recommendations from their social network to find the information, products etc they want.
For those who have previously avoided display ads etc in their marketing mix, the availability of tools to conduct serious metrics may provide the impetus to reconsider. However, despite FB displaying so many ads, it is still debatable whether the users are clicking on the ads and hence advertisers are benefiting from such exposure.
The question has to be whether the age old advertising medium is still valid in 2009, and whether what is required is to move with the times and for marketing to be much more ‘real time’ eg with Tweets, live news streams, web TV /live video and so on.
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