Tag Archives: etsy

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Product Listing Ads in Google Shopping: PPC paying off for retailers

Product listing ads drove 28% of Google’s non-brand paid search clicks in Q4 according to a new report from RKG. Product listing ads are a relatively new way for PPC advertisers to sell products online via Google. Whereas traditional Google advertising involves AdWords, text ads, keywords and creatives, product listing ads use a large product [...]

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Have Etsy taken “social” one step too far?

The breaking story today in the social world is the development at Etsy which has led to all buyers’ personal details and purchases being able to be searched by anyone. Whatever they have bought, and whenever they bought it. The theory behind the changes appears to be that people shop based on the recommendations of…

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