Tag Archives: Facebook Graph Search

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Graph Search, user apathy and digital marketing

Last week, Facebook announced its new Graph Search feature. But is it offering anything ‘new’? ClickThrough Marketing online copywriter, Martin Boonham, considers how users could benefit from the new search engine, and how it will impact digital marketing strategies. A little over a week ago today, Facebook officially announced its new search engine, Graph Search,…

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Social and search: Has Facebook Graph Search learnt from Google+?

When Google+ launched in June 2011, it looked – for a brief moment – like the boundaries between social and search had finally been breached. Our own tastes, and those of our friends and other like-minded people, could influence what we saw when we searched. To a certain extent, it worked. +1s, Authorship integration and…

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