Tag Archives: Google Panda

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Google Granted Panda Algorithm Patent

Google has been granted a US patent by the US Patent and Trademark Office for its Panda algorithm – three years after it initially rolled out. Interestingly Navneet Panda and Vladimir Ofitserov are listed as the inventors of the algorithm, a nod in the direction of where it got its official name. The patent was […]

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Poor Quality Content – A No-Go Post-Google Panda

When the Google Panda update hit, it was referred to by analysts as “one of the most significant Google updates in recent years”. The update made many old SEO practices much less effective, and changed the way that webmasters thought about content marketing. For owners of high-quality sites, the update was a boon, but for…

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Five Ways To Make Great Web Content

Writing good copy and writing good copy for the web are somewhat different disciplines. Done well, web content entertains, engages and informs – encouraging social shares, driving leads and sales, and building trust in a site. In this post, we put forward a number of tips, tricks and techniques that copywriters can use to keep…

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From Austin to Jagger – five Google updates without animal names

When Google launched its Panda and Penguin updates, it’s fair to say it ruffled more than a few feathers in the search industry. However, this isn’t anything new – Google updates its search algorithm hundreds of times each year. Many of these are just tweaks: but every so often, Google changes something big. Here, ClickThrough…

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How Google Authorship could help make your web content more attractive

Google’s Eric Schmidt has hinted that the search behemoth could give higher rankings to content when it’s linked to verified Google+ profiles –via Google Authorship. Here, ClickThrough online copywriter Jack Adams looks at how Authorship could make your web content more attractive to searchers. Have you recently created an informative blog post? One that’s loved…

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