Tag Archives: google

ClickThrough Marketing Blog Image

What Do We Know About Google’s Mobile-First Index?

Our Technical SEO Specialist Tom Williams takes us through Google’s change to the way it indexes content, plus some key elements that need to be considered. Back in November 2016, Google announced plans to make changes to their index; making it mobile-first. This change affects the way Google indexes content. What does the current process…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Not Moving Sites That Aren’t Mobile-First Index Ready

Tom Williams brings you the latest in search engine optimisation news, including Google not moving sites that aren’t ready for mobile-first indexing, a search results update and waiting times for local venues. Google Not Moving Sites That Aren’t Mobile-First Index Ready The search engine giant has announced it won’t be moving sites to the mobile-first index…

ClickThrough Marketing Blog Image

Showcase Ads – Our Thoughts So Far

Back in July 2016, Google introduced its Showcase Shopping Ads. Our Senior Digital Paid Media Manager Adam Kilby runs through some key statistics we’ve come across since this release. Key Statistics Over the past 15 months, and with a very limited range of products, we have driven approximately £80k in revenue for one of our clients,…

ClickThrough Marketing Blog Image

SEO News Roundup: Mobile-First Index Is Live Forever

Tom Williams brings you the latest in search engine optimisation news, including more information about the mobile-first indexing, why you shouldn’t remove old content and the ‘people also ask’ box.  Mobile-First Index Is Live Forever After Barry Schwartz “kind of got Google’s John Mueller to admit Google began the mobile-first index rollout”, it seems that…

ClickThrough Marketing Blog Image

What Can You See With Google’s Lighthouse?

Zoe Adkins explores Google’s Lighthouse; an automated tool that allows users to gauge the quality of their web pages, and discover the specifics needed for improvements and optimisation. Since the Chrome 60 release back in August this year, Google has added an ‘Audits’ tab to dev tools. This is powered by Lighthouse, a pre-existing open-source…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Mobile-First Indexing Underway

Tom Williams brings you the latest in search engine optimisation news, including Google’s mobile-first indexing, questions about voice query data and reasons for rewriting title tags. Google Mobile-First Indexing Underway It appears the search engine giant has begun to index sites from the mobile-first view, but with limited means. Google’s John Mueller announced it in…

ClickThrough Marketing Blog Image

Web Dev News Roundup: Google’s Mobile Web Specialist Certification

Zoe Adkins runs through this month’s Web Development news, including a new Google certification for mobile web developers, and new releases from WordPress. Google’s Latest Certification Program The new Mobile Web Specialist Certification is a chance for mobile web developers to promote their skills. Google has released a study guide to help any entrants prepare for…

ClickThrough Marketing Blog Image

SEO News Roundup: Google Gone Wild – Mobile-First Index In Live Search Results

Tom Williams brings you the latest in search engine optimisation news, including Google testing its mobile-first index in live search results, a word from Google on algorithm updates, and a warm welcome back for the sitelinks search box. Google Gone Wild – Mobile-First Index In Live Search Results In Google’s hangout on 3rd October, John Mueller…

ClickThrough Marketing Blog Image

10 Questions To Ask Yourself During The ROI Forecasting Process

When done well, forecasting can help businesses recognise the achievability of their strategies and ROI goals, especially when aligned to gathering historic data for future outcomes. To evaluate your plans and processes effectively, your forecasting strategy needs to be top line. Here are 10 questions we recommend you ask yourself during the forecasting process, to…

ClickThrough Marketing Blog Image

Impacts of Apple’s Intelligent Tracking Prevention

As part of the new Safari update, Apple has released Intelligent Tracking Prevention (ITP), a new feature that could impact the accuracy of first party tracking, which will include AdWords, Kenshoo, Bing, Criteo and AdRoll. What is ITP? Intelligent Tracking Prevention is a new technology that works to block third-party trackers from acquiring browsing data….

Get in touch - we'd love to hear from you!

Get in touch now to talk to our trusted, Google-qualified digital marketing experts.

Do you have a Brief / RFP you wish to upload?

(2mb size limit)

 I would like to receive your occasional newsletter

Please leave this field empty.