Tag Archives: Kevin Gibbons

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Optimising a WordPress site

Many small businesses have taken to using WordPress for their company sites. Easy to use and maintain, you can also implement your SEO strategy into your WordPress site. Writing for Search Engine Watch, Kevin Gibbons has created a short list of tips, which display the ways in which you can optimise your WordPress site. Here […]

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Two basic tips to improve a PPC campaign

A good, well thought-out pay per click marketing campaign can yield some fantastic ROI (returns on investment). Writing for Search Engine Watch, Kevin Gibbons has produced a number of tips that, when implemented, could improve your PPC campaign. Here is a summarised selection of the basics provided in Gibbons’ list: Know Your Sector – If […]

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