Tag Archives: marketing

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My top tips for writing a good company blog

It’s estimated that 95% of blogs are abandoned: left to rot, forgottten. These blog ghosts can haunt a company. Businesses which start a blog, but fail to update it, are advertising their lack of commitment to customers. It’s just not worth starting a blog, if you’re not able to see it through. Here, ClickThrough copywriter…

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Change Places! Search engine launches Google Plus Local pages

Google has taken the first steps in its radical decision to move on from Google Places by migrating the service to Google+ Local Pages. The change means anyone who has so far managed to avoid any involvement with Google’s social networking site will need to think again. Google is continuously refining services now to push…

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How to earn big money on Pinterest

It would seem that scammers have been quick to jump on the Pinterest bandwagon, using fake Pinterest and Twitter accounts, harnessed to affiliate links, to generate revenue. Pinterest will need to take action to prevent this becoming more widespread but the process for the scammers is little different to that which a genuine business can…

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Two-thirds of businesses have no long-term Facebook strategy

Only 33 per cent of businesses have a long-term strategy in place for social media marketing, according to white papers recently released by Facebook. Dubbed ‘Social Media Blueprints’, the documents have been compiled using surveys conducted with business leaders. Just one-third of those surveyed agreed with the statement: “We have a long term strategy for […]

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Soaring UK SEO industry “worth £500m”

The UK’s Internet marketing and search engine optimisation industry is now worth more than £500m, according to a report by Econsultancy. The online marketers’ site released the SEO Agencies Buyer’s Guide on March 19, with figures showing an 18% leap in the SEO market in 2011. Econsultancy says the year-end value of SEO in the […]

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World’s biggest advertiser going digital

Procter and Gamble (P&G), the world’s largest consumer packaged goods company, has been discussing Internet marketing initiatives to help cut advertising costs and reach a larger audience. P&G sells household products from razors to shampoo in 180 countries, represents some huge brands – Fairy, Pantene, Pampers, Braun, Duracell, Olay and Ariel amongst them. As such, […]

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Get ready for the next generation of Twitterati

For 5 years, Twitter has somehow escaped the notice of the younger generation, with many quite happy to reside on Bebo, MySpace, and then Facebook. However, one has to wonder whether the decline of the latter of these three social networks may begin when the teens grow bored, and move on to pastures new, as…

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Controlling social media for your brand

As social media gives consumers a far greater voice and wrenches control of brands away from the traditional PR and marketing teams, what strategies need to be adopted by business to try to limit the opportunities for negative press? Consumers have been morphing into prosumers for several years now, and this can cause a headache…

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Facebook now “equal” in importance to traditional ad platforms, director says

Facebook’s UK sales director has stated his belief that the site – a popular social media marketing platform – is “equal” to traditional advertising platforms, according to an article published by Marketing Week. Stephen Haines stated: “We are now at the table right at the start of campaigns, with the client, media agency and creative […]

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