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Monday, September 19th, 2011
Mobile Commerce
Google Wallet, a tap and pay mechanism for smartphones, has been in testing for a while but rumours are circulating on Twitter that the official launch date may be September 19th.
At present, Google Wallet only works on the Nexus Android smartphone which is only available in the USA, but if Google wish to corner the pay-by-phone mobile commerce market, then it is likely that it will soon be available across more Android models. Mastercard are involved in the Google Wallet project and so the endeavour is likely to seek global adoption.
What does this mean for businesses? If you have been focusing more on social media than what is happening with mobile marketing, it may be time to begin to look at the opportunities which mobile marketing presents, and more importantly, what is up and coming with M-Commerce.
Whilst many retail locations have got in on the Foursquare and Gowalla geolocation marketing, there is still a level of trepidation and uncertainty surrounding more direct mobile marketing. Obviously, the major concern is that it could be all too easy to slip up and be accused of spamming mobile users and/or targeting the wrong market by not fully understanding the process.
However, understanding mobile marketing is one thing, but grasping how to best engage with your potential customers once you have attracted them to your shop or website is of at least equal importance. Whether it is making it simple to add products to a shopping list using a mobile app barcode scanner, or making it really easy to pay using a smartphone, e.g. by incorporating a Google Wallet type idea into the shopping experience, generating sales has to be on the radar!
Although it will take time for smartphone payment apps and M-Commerce to reach mass market, the probably imminent launch of Google Wallet means that you should start looking at how this will affect your business, and how you can maximise sales potential from mobile marketing and payments by keeping an eye on forthcoming product launches such as Google Wallet and other M-Commerce solutions.
Tags: Google, marketing, mcommerce, mobile, payments, wallet
Posted in Blog, E-Commerce, Google, SEM Industry
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Thursday, September 8th, 2011
Opening up a new opportunity for paid social media marketing, micro-blogging site Twitter is set to launch its UK target adverts – provided by brand partners – in October, according to an article published by Marketing Magazine.
A number of high profile brands are said to have been in talks with Twitter, including O2, Vodafone and Sony, to target users with advertising based on their own followers and the users that they follow in the Twitter-sphere.
Though the plan is currently in place to target users via adverts specific to country, an agency source told Marketing Magazine that Twitter was considering allowing adverts that targeted on a regional basis in the future.
As a strategy set to boost Twitter’s income from marketing initiatives, another source has reportedly revealed that they are looking for a fee of up to six-figures to promote brand accounts and tweets.
The scheme is somewhat behind schedule. It was originally announced that the initiative would be implemented at the beginning of this year. However, the lack of a sales office in the UK hampered this ambition – leading to the date being put back until now.
While the specific brands involved in the initial launch of this new feature haven’t yet been revealed, the scheme is expected to provide a boost for brands looking to make strides forward in social media marketing.
News brought to you by ClickThrough – specialists in Search Engine Optimisation and Internet Marketing.
Tags: marketing, paid Tweets, Social Media, twitter
Posted in Social Media Marketing
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Wednesday, August 24th, 2011
Thought Facebook Places might be a serious contender to Foursquare and Gowalla for location marketing? Think again.
Whilst it ought to have stood a chance in the geolocation marketing stakes, Facebook rolled out Places as an afterthought, a feature with no thinking behind it. And now it has gone. In the hullabaloo of yet more privacy changes on Facebook to affect all users, Places has been consigned to the pile of tried and failed apps.
It would be interesting to look at why certain features ‘fit’ in a social network, and why users prefer other features to remain in a dedicated space. For instance, it is unlikely that everyone will start making voice calls within Facebook rather than using already established solutions such as mobile, Skype or the good old landline. Even Ebay has not really resolved that one although it was a logical fit to allow buyers and sellers to communicate via Skype.
Those who use geolocation, for whatever reason, have a preferred tool for the job. Facebook was not it. And never could be without becoming increasingly good at delivering what the dedicated solutions had found to be the big wins – badges, tips, photos, event location, crowdsourced and unique awards, discounts etc.
It will be interesting to note during 2012 how far down the social graph Facebook sinks. Already, it is feeling like it has lost its edge. And for that, you should probably blame Google+. Not that Google+ is going to fill in the space, more the space has moved.
Facebook has suddenly taken on a MySpace tumbleweed type feel, and once sites such as this lose the interest of users, there is rarely a way back up.
Which geolocation tool do you use, and why? Is it to inform friends of your whereabouts? To track down deals? To meet people you share common interests with, or FOAF? (Remember that?!)
Or are you as a marketer far less interested in any time of check ins than you were 12 months ago? In which case, what is piquing your interest right now? Tell us more……
Tags: awards, badges, facebook, foaf, foursquare, geolocation, geolocation marketing, gowalla, local search, location, marketing, myspace, places
Posted in Blog, SEM Industry, Social Media, Stats & Trends
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Tuesday, August 16th, 2011
It is well known that pay per click marketing campaigns can be expensive and time-consuming. The ultimate reward of a fantastic ROI (return on investment), however, makes it all worth it.
Writing for American Express Open Forum, Stacey Politi has created a list; featuring ten steps that can be taken to improve pay per click marketing campaigns and, more importantly, ROI.
Here are just a few of the tips provided by Politi:
- Coax people in with an offer they can’t refuse – The PPC market is inundated with competition, therefore you need to make your ad different. Politi states: “Are you running a promotion? Is shipping free? Offer value and then capitalize on it with a call-to-action.” By including terms like ‘learn more’, searchers are more likely to act on the advert.
- It needs testing – You can’t just expect to start up a PPC campaign and expect the best results, it just doesn’t work like that. Intricate testing and in-depth analysis are necessary. Testing a number of adverts at the same time is also important, however remember to run just one variable per time and ensure that the testing phase is long enough to gather good data – this will only help in the long run.
- Be aware of your Google quality score – Google Quality Score is the overall determiner of your AdWords account ranking, and this is vastly important as it helps to determine where on the search page your ad will feature. If you stick to the rules set by Google AdWords on a consistent basis, your score is more likely to be higher. A sudden drop in the score should set the alarm bells ringing and shouldn’t be ignored.
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: adwords, Google Quality Score, marketing, Pay Per Click (PPC)
Posted in Pay Per Click Marketing
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Wednesday, July 6th, 2011
The video chat feature that Facebook have announced in partnership with Skype is being rolled out today for millions of users. This is obviously a rolling program as we cannot yet see it yet, nor can we see the group chat facility that has been promised (more on that later).
However, having been using Google+ Hangouts avidly for the last week, we can already see a flaw in the Facebook offering. Hangouts allow, today, up to 10 people to enter a group video chat. One on one video chat in a Hangout is a simple matter by only inviting that one person!
From a business point of view, the Hangout option of up to 10 people is extremely attractive. Live webinars with 9 invitees, live focus groups with attendees from across the planet, online project collaboration between diverse teams and/or experts/consultants, share a Youtube video to highlight a point or to see what your competitors are putting online in video media, feedback from your customers, tech support through video. IN reality, the uses are endless and Facebook does not offer more than a limited spectrum of uses because of the 1 to 1 only choice.
Yes, we understand that for businesses using Facebook already, the closed space that is currently G+ means that many of your customers are not in there. Yet. But the field trial is not going to remain closed for long. And when your customers start moving to Google +, which undoubtedly they will because it is Google, then you need to be ready to make the most of it.
Google has played the canny marketing game it often does – using scarcity and hence DESIRE as a driver for adoption. However, there is a very practical reason why G+ is closed – much of it is definitely not wrinkle free yet, and whilst much is intuitive, there are features which will flummox your average home user. And those home users = customers for the businesses which generate Google’s billions. So it must work for those people before the doors are fully open.
Focusing on the positives of Facebook’s video chat, it has long been believed that video would be the ‘killer app’ on the Net and not just video content from Hollywood etc. The telephone took off when it stopped being used to transmit content in broadcast mode (songs on a Sunday as I recall was the earliest use!). When users were allowed to make their own content by talking to each other, the telephone became a ‘must have’; so the advent of sufficient bandwidth allowing video chat to be possible, (with broadband becoming more affordable and accessible) has meant that the opening of channels to allow that video content to be created have become possible.
Allowing everyone to be able to talk to anyone who they have friended on Facebook opens a huge raft of possibilities. For businesses, the most obvious use is customer services. Here is a direct line to the company you want to talk to, and you can see the person at the other end. This gives a boost in confidence to the consumer, and businesses should be rapid adopters of the opportunities this presents. Although this does mean that any company will need to have customer support staff who are comfortable using this technology and have the time to attend to video chat requests.
Now, on to this improved chat. The actual announcement is a nothingness – it’s just group text chat. This has been in existence for such a very long time outside of FB that the announcement falls flat really. Its use for businesses may allow another level of open, two way communication – which businesses really need to come to terms with in this new era of so-me – but it is no ways a ground breaker as Skype conference calls with the added chat facility have been around for sooo long, as well as a zillion other text chat options. This is no ground breaker and in itself simply re-inforces the feeling of fear that this entire press conference communicated.
Overall Summary – the quality of the video chat seems to be better at this time than Google+ Hangouts, but G+ is a trial and Google have not thrown the resources at it yet whilst in test mode. Multi-person video chats are the killer app, not one to one. The group text chat means nothing.
BUT, businesses need to start thinking how they are going to manage the human resources to back up their presence on social media. There are going to be two major social networks now, and whilst G+ looks like it might be the choice of the more techy audience (for now at least), the reality is that in a few short months, any business will need to be on both, whoever your target audience is.
This means that whilst metrics are important, business behaviour will need to be far more pro-active and imaginative about how to engage. Customers already complain regularly about business failure to engage with them using the tools that the customers are using eg Twitter, FB, etc and being in broadcast rather than dialogue mode has the potential to be a reputation killer. We all know what happened to Ratner and understanding how to communicate in and with the public using social media is going to become a core business skill.
Social media is no longer an ignorable sales, marketing and promotion mechanism. The big players are evolving their partnerships ready for one enormous battle for users – Skype + Microsoft + Facebook vs Google + their constant buy-outs of partner technologies, services and apps to give them an ever-extending portfolio. You cannot as a business pick a side, so you will need to learn to work with and on both of them.
Tags: business, facebook, g+, Google, marketing, Microsoft, opinion, Promotion, sales, skype, Social Media, video chat, zuckerberg
Posted in Blog, Google
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Saturday, June 25th, 2011
Part 2 of the public chat with Empire Avenue’s DUPS on Friday evening (GMT)….To continue…..
As of yesterday the public chats were turned off, with new chats being enabled within the special interest communities – of which there are already hundreds, ranging from geographic regions and cities through to business related forums such as the CEO Club and SEO and Social media communities. And then there are communities of interest such as Tomato Lovers, Daddy Bloggers, Harry Potter and gaming communities.
DUPS and his team are determined to increase the value of the network within Eav, and there will be a strong focus on making the communities increasingly more useful as an integral part of Eav over the coming months. Mention was made of “trending communities” so that people could see which were most active, as well as much more functionality within the chat, such as Thumbs Up, links and photos showing as previews and thumbnails, etc.
There was some discussion of integrating Disqus into the site, which seemed to meet with approval.
The question of spam was covered because obviously a website such as Eav has managed to already attract people for whom ‘netiquette’ is an unknown word. Until the last few days, there was one chat called “Buy Me” in which all shameless promotion and spam was permitted. The general feeling is that there should be at the least a similar ‘overflow’ system to keep these people from harrassing genuine Eavers with their constant “Buy Me” shouts etc. One user has specifically set up a new Buy Me community to try to cater for this problem.
Another question which was asked was when might there be a Blackberry app and this is being looked into by the community now, rather than the developers. Apparently there are some issues to resolve but anyone who wishes to help develop the app should offer help in the communities. Ditto with Android, but this seems to raise less issues.
The user community has already developed a multitude of toolbars and other helpful solutions for shareholders wishing to quickly see ROI, stocks etc and DUPS is encouraging that, as well as the proliferation of Facebook groups such as #TeamZen and #SocialEmpire who help out new users, suggest hot tips, and relieve some of the pressure for support from the developers. There are also an army of volunteer moderators who do a quite superb job at keeping the community in order.
There is an API for anyone wanting to access that so undoubtedly the coming months will see far more exciting new additions from the community itself as well as from the devs.
The chat was fast-paced and it may be that there were other topics discussed which are not mentioned here. If you were one of those in the chat, please do pitch in with any contributions.
The end of the chat was interspersed with some clues about the Secret Awards such as the TOM and the DUPS that can be found if you search hard enough, but for some of us that left it about as clear as mud what we are to do to achieve them! There was also once again mention of a squirrel hunt – some people have been on Eav for a year now and this is obviously an in joke….can anyone clear up what exactly the persecution of squirrels is about, please?!
Tags: achievements, android, API, app, awards, blackberry, buy me, chat, community, disqus, dups, eav, empire avenue, marketing, secret squirrel, Social Media, spam, thumbs up, tom, trending
Posted in Blog, Social Media
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Monday, June 20th, 2011
Online marketing may have taken a huge chunk of revenue away from print advertising, but many big companies are still spending millions each year on TV adverts.
According to the New York Journal, advertising spends on American TV are due to grow 3.3% this year.
But a new study shows that even whilst watching TV, many Americans are still using the internet.
In fact, 56% of Americans said they remained online whilst watching TV, with 29% actively shopping and many others using social networking sites – allowing them to discuss plot twists, characters and events with friends in real-time.
The survey suggests that, even with the best TV advertising, many viewers’ attention will still be distracted by the internet.
This may suggest a joined-up approach between online and TV adverts could drive new customers to a website through clever online or social media marketing.
But conversely, it may signal the beginning of the end of TV advertising, in the same way print advertising has lost huge amounts of revenue year on year as the internet has gained ground on competitors.
With the advent of smaller, more portable smartphones and tablets allowing access to the internet anywhere and everywhere, traditional media is going to have to compete even harder to distract new customers’ attentions from the internet.
News brought to you by ClickThrough – a best practice Internet Marketing Agency.
Tags: marketing, Online advertising, TV advertising
Posted in Social Media Marketing
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Wednesday, May 18th, 2011
Here are a few reasons you cannot ignore Empire Avenue. This is some of what I have discovered after almost two weeks playing on the latest social media hot property.
In case you don’t know, Empire Avenue allows people across the world to buy and sell shares in individuals, brands and businesses. Your share price is based entirely on your social media activity, both within the site, and also on an ever-increasing variety of social media properties, such as Facebook, Twitter, LinkedIn, FourSquare, Tumblr, blogs and so on.
It could be seen as a game, but it is also much more than that.
Empire Avenue launched around a year ago, in beta, to a small group of friends and family of the Canadian developers. It has obviously undergone some fairly radical changes during that time; including a major reset which returned everyone’s share prices, which they had worked extremely hard to increase, to 10eaves.
(The virtual currency on the site is Eaves, which you can earn by carrying out a multitude of tasks – from joining and commenting in discussion groups, earning badges, adding new content, buying and selling shares, and generally getting engaged with the site and the social media sites which it links to.)
Empire Avenue only really began to come to the notice of the social media world a few months ago when individuals such as Robert Scoble (aka Scobleizer) began “playing” and then interviewed the man behind the Empire Avenue concept, Duleepa “Dups” Wijayawardhana
I joined because there is never any point in hearing about something new and not looking into it. And some of these applications cannot be assessed easily in just a single visit when you have half an hour to spare. Empire Avenue needs a small amount of dedication to really get to grips with what it could prove capable of – for businesses, for brands, for internet marketing agencies, for individuals looking to network.
So, after two weeks here are a few thoughts about its potential value to YOU.
Firstly, if you are not actively engaged in social media by now, you a) should be and b) EAv (as it is known on twitter) will help you to see where your efforts may be better co-ordinated and effective.
Your profile and interests offer you the chance to describe to passers-by (and potential investors) what you and your business is all about. You can go into detail using the interests section, and this offers you a great chance to make the most of your SEO keyword list.
By joining up all of your social network accounts – Facebook, Twitter, Blogs, Tumblr, Flickr, youtube, RSS Feeds from your social bookmark accounts, etc – you become a better prospect to invest in. BUT, this action alone will help you see where you are missing a few tricks to get onto as much social media real estate as possible, and to populate these sites with VALUABLE CONTENT for your target audience.
As you can see from this screenshot, the boxes on the right show the scores out of 100 for social networks. This would immediately infer that more work is required on the Facebook fanpage, LinkedIn, Flickr and Youtube to bring those accounts into line with Twitter, the Facebook profile and Empire Avenue activities. This is 100% true that those accounts are under-used and partially neglected – these are my own personal accounts and I never seem find time to upload videos or photos.
So, if you have only one video on your YouTube channel – isn’t it about time you made another?! If you have no photos on Flickr, why not add your entire product catalogue, add keyword rich descriptions, and tag them all?
All of these actions will also help with your search engine optimisation efforts. So, it’s a win-win.
Are you using an agency to do your social media marketing? Or using in-house resources? Once all your accounts are linked up, you have a great, free, third party tool to assess how well those actions are working. Eav assigns a score out of 100 for the content and engagement of your activities, and this is very valuable for any business to see whether your social media campaigns are being effective.
If you are using a social media agency to carry out your campaigns, this is a very simple mechanism for checking whether activities are being carried out regularly, and are capturing the necessary target audience and engaging with them. It need not be the only tool – there are also sites such as Klout.com and PeerIndex.com which help you measure effectiveness and authority as well. Empire Avenue is just one of many options to measure your social collateral, but it is a fun and easy way to do so, whether you are an internet marketing client or an agency providing social media marketing services.
The final comment has to be about the networking and exposure possibilities. Just having a presence on the site does give you a chance to engage with others in your industry, in your area, and whilst it is still new and fresh, it allows you a unique opportunity to talk to some of the biggest brands and names in the business. After all, it is not every day you get a message like this:
Or this:
More to follow soon as more of the intricacies and subtleties of the application reveal themselves.
Tags: agency, chris pirillo, co-ordination, empire avenue, marketing, Microsoft, share price, Social Media, strategy, zune
Posted in Blog, Small Business Resources, Social Media
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Monday, May 9th, 2011
The Guardian is reporting that Apple have toppled Google as the biggest brand in the world.
Just before this puts the world into a spin on Monday morning, I’d like to look at how real this thinking is. OK, it’s only one list, but this is going to be big headlines, as no doubt the researchers, Millward Brown, knew when writing their press release.
Obviously, the world revolves round money, stock markets and brands, (or the world that makes news does) but in reality much of this is very nebulous. Millions of dollars can be wiped off a company’s value (and hence brand) over night often for seemingly spurious reasons.
Is Apple a better brand? There are, of course, the Apple fanboyz, just as there are for Open Source, or Marmite, or thousands of other brands. But is the estimated market price of a company a true reflection of its value? After all, surely the consumer is the best judge of value? And should brands seek purely to increase perceived market value rather than customer satisfaction?
Consumers, as we know, are often forced/persuaded into purchase through sophisticated marketing and advertising techniques. That is what many in our industry do for a living. But, to date, the largest brands have seemingly failed to be penalised in such assessments or valuations for poor ‘after sales’ service, and are judged purely on sales figures ie money in.
What would be most interesting, is to see how many people have forked out for an expensive Apple item, and then never bought from Apple again…. for instance. Where is the satisfaction index?
Here’s mine. Our Apple satisfaction index is very low.
Our Mini Mac (now quite unloved) stopped working properly within less than 2 years of purchase, and despite a long trip away to an Apple repair shop, it now does only the barest minimum. And that whilst making the most horrendous noises.
Then, thinking those who espouse Apple, and whom I respect, must be right and that the MacMini experience was a mere blip, I recently acquired, against my better judgement, an iPhone. I was travelling, my 3 year old handset gave up the ghost overnight, and I needed a phone to get hold of the people who I was supposed to be meeting that day. This iPhone has, to date, driven me up the wall (even more so than the Nokia N97 it replaced) and really, if I lived nearer to an Apple Store, this latest handset would also go the way of the previous one – for replacement or refund. (THAT is a whole other post over the fact that handsets now last less time than your mobile phone contract).
The last iPhone had zero battery life and was replaced after 3 weeks (would have been much sooner but I couldn’t get to a store).
This one refuses to connect to a network, of any flavour – GSM, wifi etc – most of the time. It is bordering on useless for every reason I got it – phone, online, wifi. It is right now as much a smart phone as my cat is. The only thing that does work well is the camera but I can only share my photos if I go through a mind-bendingly tedious process to remove and share them. Whilst plugged into my attached-to-a-landline computer, which means the word ‘mobile’ is bordering on anathema to my iPhone.
From what I can see, the vast majority of apps in the AppStore (ditto the Android store apps according to the BBC) are not really worth the time their developers’ have spent on them, although there are some glorious gems such as Photosynth which has solved a problem I have had for years – stitching a panorama together. But that comes from Microsoft! (And of course, I can’t view my final attempts on the Net as that requires Silverlight, which Apple does about as well as Flash).
Let’s be balanced though, considering the headline – there are days I dislike and distrust Google too, as part of my general distrust towards big business vs small business, consumer and community interest, but looking at what has been achieved by Google for the customer – gmail, maps, search, and so on – I feel more comfortable in assigning a value to Google for services, than I do to Apple for products.
I am though quite concerned that the two biggest companies in the world, as of this morning and a single assessment (let’s make that clear!), suffer such a major #fail when it comes to those that matter most – the people who buy their products. Google will not answer questions in their forums; yet, there seem to be hundreds of thousands of people with problems that affect their daily lives, businesses etc. Apple suffers similar issues – the AppStore is full of them. My iPhone problems were only solved after I drove 200+ miles to a store – which now makes this device the most expensive I will own in a hurry.
But I cannot afford to be without a phone for the x days/weeks it takes to replace this one, which hasn’t worked properly since the day I got it. And as to my MiniMac problems – it’s now a very expensive box on the desk I should probably tidy away, into the bin.
So, in conclusion, whilst the money markets may make the headlines, and encourage other brands to aspire after those wielding the highest stock prices, is that what you should be doing with your brand?
I don’t believe so.
It comes down, I believe to a slightly different approach to assessing brand value. Social capital sells, as well as Quality Goods. Which. Work. Rushing to market to get the headlines and hence these type of valuations are all well and good, but personally, I may buy a PlayBook which is late to market but probably does what it says on the tin rather than an iPad. How will that decision be reflected in the news?
Traditional business values often bring you longer term value than any shiny quick wins. Many of the most successful businesses are not hitting the headlines of WSJ, NYT, or any of the British broadsheets this morning. They just keep on delivering, day after day, to a happy customer base who will support them through generations.
THAT is value. But it ain’t news. And sadly, those hard-working valuable companies will be written off by the meeja and thrown to the wolves by newcomers’ shiny claims. Leaving us with an ever-decreasing QUALITY for consumers in the rush for the headlines and the stock valuations.
Have a great week! Your comments are as ever welcomed.
Tags: advertising, apple, Brand, Google, marketing, perception, quality, value
Posted in Blog, Google, SEM Industry, Stats & Trends
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Wednesday, April 20th, 2011
I’d like to lay a bet that this summer location based services and mobile search hit the ground running. However, they can only achieve the potential offered if companies actually use location based tools, apps and services to reach the target audiences.
I am going to pick on a single event, and hopefully illustrate how it can benefit local companies and their customers.
#R1BW.
This is due to be held in Carlisle. Interestingly, looking at Twitter, a large proportion of those who applied for, and then won, tickets are unsure of where Carlisle (or even Cumbria) is.
Enter location based marketing. Hotels, hostals, campsites, breakfast vans, police, ambulance, hospitals. Trains, taxis, private hire, buses. Radio stations, press. An umpteenitude of services will surely be required?
Think that 40,000 people don’t need something from you over a long weekend? OK, if you aren’t willing to spot the gap in the market for your products, then make room for all those who will be selling merchandise, sorting out luxury tepees in Brampton, running taxis etc.
Location based marketing could well come of age this summer as more and more people rely on their smartphones for information rather than asking those passing in the street. People will resort to the Net for solutions.
As we move into festival season, and despite the recession, we will find more and more of the 18-35 demographic seeking solutions online from their newly found homes [read: fields].
Is your company listed online in as many places as possible for your target audience to find you? Are you cross-linking between local companies and chambers of trade for maximum effect?
Just because you only sell suckling pigs to the trade near Carlisle, Glastonbury, Reading etc, don’t assume that you may not have a market….Ditto if you sell hot air balloon rides, late night limos, or half days on your farm. Each of the latter may seem unlikely landing points for a festival-related search, and yet each of the above may bring you customers during an event where people have travelled from far and wide and intend to have a ‘holiday’.
Locating yourself on the map could be the best thing you have done for years. Making your website user-friendly, mobile friendly and with a clear ‘market place’ of your offerings, could bring you in those bookings that capitalise on an event near you, with very little expenditure on your behalf.
And don’t forget offers on Foursquare and Gowalla as well as checking the hashtags for major events near you that you could benefit from by engaging in any conversations on Twitter.
Tags: foursquare, gowalla, location based, maps, marketing, mobile, smartphones, twitter
Posted in Blog, Small Business Resources, Social Media, Tips & Tricks
