Tag Archives: Mobile search

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Google Will Divide Its Search Index

Google has announced that it will be dividing its search index into two: mobile and desktop. Google currently has one index that is used to hold the documents of both desktop and mobile search. Plans to see these indexes split into two are now in motion, with the aim to allow mobile search to have…

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SEO News Roundup: Google Trials App-Only Content on Mobile Search

Adam Stokes looks at the latest search engine optimisation news, including disruptions to Google Search Console data, the introduction of live blogging updates, and a reimagined Google+. Google Trials App-Only Content on Mobile SERPs Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android…

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Understanding Micro-Moments – the Latest Google Buzzword

Dr. Dave Chaffey explains why Google is pushing ‘Micro-moments’ and offers his advice on what the implications might be for digital marketers. Have you noticed Google’s new push on ‘Micro-moments’? Like me, you’re probably trying to determine what they’re about – are they useful as a concept to review and improve your use of search marketing…

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SEO Weekly Roundup: Don’t Block Google on Mobile, or it’ll Tell Everyone About it

Another dose of search engine optimisation news from digital executive Tom Williams. This week, there’s more Google-on-mobile news, a brand-new multi-lingual Googlebot, more trouble for Google in Europe, and an interesting investment by Microsoft… Mobile Sites Blocking Googlebot Will Lose Meta Descriptions in Mobile Search Google is displaying a message in mobile SERPs underneath mobile…

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2015 – The Year Mobile Search Spend Finally Overtakes Desktop?

US marketers are expected to spend more on mobile SEO and PPC advertising than desktop search in 2015, predicts eMarketer. As reported by Search Engine Land on Friday, eMarketer released a report suggesting mobile search spend will reach $12.85 billion next year – accounting for 50.1% of overall spend. Although this only just nudges desktop […]

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SEO Weekly Roundup: Google’s Mobile-Friendly Ranking Factor?

Tom Williams has been on the prowl for more SEO news. This week, there’s more about Google’s drive to improve mobile user experience, plus some more mobile-related musings from Bing, and some surprise visitors to Google’s Knowledge Graph. Want more SEO? Download your FREE white paper to learn everything you need to know about Google…

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Google's New 'Mobile Friendly' Label May Come With Ranking Boost

Google has officially launched its ‘mobile-friendly’ label in mobile search results, and says it is experimenting with using the label as a ranking signal. The official announcement, made via its Webmaster Central Blog yesterday, comes after weeks of testing – with Google trying out several variations of the label, including ‘mobile-unfriendly’ icons. Google says the […]

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