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Tuesday, December 20th, 2011
Recent research released by Experian Hitwise has revealed that the percentage of one-word search queries has increased, according to an article published by Search Engine Watch.
Hitwise’s data has shown that one-word queries previously accounted for 20.3 per cent of search activity in January 2009; this figure now stands at 27.7 per cent in October 2011 – a significant increase.
This has led Paul Burani, writing for SEW, to attempt to provide an explanation behind the increase in one-word search queries.
He firstly attributes the rise to the growth in mobile search – with around a quarter of those making searches on mobiles inputting just a one-word query. However, this theory can be discounted as Hitwise’s data excludes mobile devices.
Burani also offers the increase in URLs being used as keywords as an explanation, as well as improved geographic targeting – which has impacted on SEO.
Despite this, Burani eventually concludes that: “We can deconstruct these trends until we’re blue in the face, but in all likelihood the behavioral insight here has less to do with the search engine, and more with the resulting action.”
News brought to you by ClickThrough – experts in SEO, Pay Per Click Services, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: Experian hitwise, Mobile Search, Paul Burani, search engine, Search Engine Watch, URL
Posted in Search Engine Optimisation
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Tuesday, May 17th, 2011
New statistics released yesterday have revealed that more companies are spending more of their marketing budgets on mobile paid search than ever before.
The survey compiled by SEMPO State of Search Report found that 22 per cent of the respondents budgets were spent locally on targeted paid search.
In the US the same question was asked to companies and it found that a greater proportion of companies pay per click marketing budgets were being allocated to local search, actually figures were 37 pr cent for agency respondents and 23 per cent for clients.
The results also indicated that thanks to the smartphone revolution there was more than definitely going to be an upsurge in mobile paid search shortly will many companies allocating marketing budgets to this specific area.
PPC budgets will need to be increased to allow for the inclusion of mobile paid search strategies if other areas of paid search are to remain the same and budgets weren’t decreased elsewhere.
The actual number of companies using mobile search as part of the already strong marketing strategies has doubled in the last year from 8 per cent to 16 per cent.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
Tags: Mobile Search, Paid Search campaigns, PPC
Posted in Pay Per Click Marketing
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Wednesday, October 8th, 2008
According to a new online survey by ABI Research, two social networking sites stand out from the crowd when it comes to attracting mobile users.
“The social network is increasingly becoming a central hub for communication across online and mobile domains for many consumers,” said Research Director, Michael Wolf.
MySpace and Facebook are the two social networks grabbing the lion’s share of consumers.
Although currently the early adopters of this type of activity are using it to socialise, it is likely that in the coming years, as mobile phones and browsers continue to improve, the mobile platform will be the access method of choice for further activities, such as shopping, checking for information, getting peer, brand and product reviews, watching videos and TV, and so on.
And for this reason it is important that your website is mobile accessible as consumers’ increasingly adopt a digital mobile lifestyle and search online.
Tags: Mobile Search, social networks
Posted in Mobile Search, Stats & Trends
