Tag Archives: penguin

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Google Penguin 2.0 Algorithm Live: SEOs Told To Expect Major Changes

Google’s Penguin 2.0 algorithm update is now live. The search engine firm’s Matt Cutts confirmed the news on his blog, writing: “We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete.” The head of Google’s Webspam team had previously hinted an update […]

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From Austin to Jagger – five Google updates without animal names

When Google launched its Panda and Penguin updates, it’s fair to say it ruffled more than a few feathers in the search industry. However, this isn’t anything new – Google updates its search algorithm hundreds of times each year. Many of these are just tweaks: but every so often, Google changes something big. Here, ClickThrough…

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The importance of quality web content in 2013

Quality web content has been somewhat overlooked in the past. However, after Google’s Panda and Penguin updates, it’s more important than ever. With these algorithmic overhauls, the search engine is much more adept at spotting poor-quality, spammy, or duplicate content – and is all too ready to dish out hefty penalties to pages that don’t…

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The big Internet marketing news stories of 2012

If you’re confusing pandas and penguins, and you think the cookie law is getting tough on the chocolate chip industry, then you’ve probably missed a few big Internet marketing stories this year. The worlds of SEO, PPC and social move fast, so to help you get up to date on the big gossip of 2012,…

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My five top tips for sourcing content for news feeds

Like the rest of the ClickThrough Marketing content team, copywriter Jack Adams is a qualified journalist. He is a specialist on citizen journalism and blogging. Here, Jack shares five top tips for creating a useful industry news feed on your site. In traditional journalism, there’s always been debate about what makes a good news story….

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SEO industry gets in a spin over online content marketing

Content marketing has become the latest trend to catch fire within the Internet marketing industry. In light of Google’s Panda and Penguin updates, designed to target content and link spam, in favour of rewarding fresh, unique content, quality content represents one of the few SEO strategies to produce consistently good results. Despite content being central […]

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PPC Shake-up: Google AdWords policy gets teeth

PPC marketing is set for a huge shake-up as Google gets tough on paid search. Today marks one of the most significant updates to the Google AdWords policy since it started offering pay per click advertising. Google’s guidelines have always stipulated that ads should be relevant, reliable, trustworthy and honest. The new update will mean […]

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