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In all search engine optimisation strategies, the main goal is to get your site ranking as close to that coveted top spot as you can for certain keywords.
While the goal itself might be clear, the way in which it can be achieved is less so.
Kristi Hines, writing for Search Engine Watch, has suggested employing optimisation methods on other sites if your strategy to achieve a higher ranking is stuttering.
Ensuring your content on other sites is source-recognisable and ranking well could provide you with a slight boost.
YouTube Videos -
As YouTube is a site under Google ownership, videos featured on the site will have an increased chance of ranking well amongst SERP’s (search engine results pages).
Implementing the following will improve your video’s page optimisation:
SEO Title - Without doubt the most important feature on the page. To rank well, you should include the name of your brand with your special keywords.
Meta Description – This item is pulled from the video description. If you can produce a description that is rich in keywords, you will be in good stead.
Meta Keywords - Meta keywords will increase the chance of your video being located on YouTube. As YouTube uses a process that separates keyword phrases with a space, you should be sure to give each of your keyword phrases quotation marks.
H1 Tags - The H1 tag is the title you will have given to your video.
News brought to you by ClickThrough – experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.
E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates.
So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised if they focused on other internet marketing strategies.
Sure, being in the top 10, above your competitors, seems to bring in more clicks, but importantly, it does not seem to bring in more conversions. In other words, the position is not related to attracting quality, targeted traffic who will then complete the call for action, be that a purchase, download, sign up etc.
Whilst being in the top 10 rankings, or nowadays the top 20, is still of key importance, where you figure within those top adverts seems to be irrelevant to produce the results you require.
I can see a few PPC agencies laying off staff…….
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