Tag Archives: rankings

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Optimising your YouTube content

In all search engine optimisation strategies, the main goal is to get your site ranking as close to that coveted top spot as you can for certain keywords. While the goal itself might be clear, the way in which it can be achieved is less so. Kristi Hines, writing for Search Engine Watch, has suggested […]

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Postion in search results makes no difference – it’s official!

E-consultancy have recently published a very interesting article citing Google Chief Economist Hal Varian stating that research shows that position is not related to conversion rates. So, whilst you may have staff dedicated to maintaining your position in the PPC SERPs, it could well be shown from this research that they would be better utilised…

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