Tag Archives: research

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“Social is not always the advertiser’s friend,” YouGov claim

A recent study has found that just under half of consumers dislike the idea of advertising featured on social networking sites that uses information from their profiles, according to an article published by Marketing Week. Conducted by YouGov, the study saw the participation of  1,275 online consumers from the United Kingdom. The findings displayed that […]

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Are you driving your fans away from your Facebook page? How can you stop them?

Social media marketing initiatives implemented via Facebook fan pages don’t really work as effectively as your fans are “unfollowing”. An article citing recent research published by Search Engine Watch has gone some way to explaining why fans may be “unfollowing” your brand on the social networking site, and more importantly what you can do to […]

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