Tag Archives: roi

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Improving your ROI on LinkedIn Ads

Widely known as the business professional’s social network of choice, LinkedIn is a site that offers a number of great advertising opportunities. According to Joseph Kerschbaum, writing for Search Engine Watch, LinkedIn Ads, with the right strategy behind them, can provide a fantastic ROI (return on interest). Kerschbaum has highlighted a number of tactics to […]

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Mistakes commonly made during PPC marketing campaigns

There are a number of mistakes commonly made in PPC marketing campaigns; despite being easily avoidable, these mistakes continue to be made on a regular basis, according to Elise Gabbert, writing for Business 2 Community. She states that these avoidable mistakes can have a damaging effect on campaigns – affecting CTR (click-through rates) Quality Score […]

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Two basic tips to improve a PPC campaign

A good, well thought-out pay per click marketing campaign can yield some fantastic ROI (returns on investment). Writing for Search Engine Watch, Kevin Gibbons has produced a number of tips that, when implemented, could improve your PPC campaign. Here is a summarised selection of the basics provided in Gibbons’ list: Know Your Sector – If […]

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