Tag Archives: Search Engine Watch

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Google performs Panda data refresh

Google has confirmed that it has performed a data refresh on its Panda algorithm. In a tweet from its official account on micro-blogging service, Twitter (@google), Google revealed that the data refresh would affect less than one per cent of all search queries worldwide. The search engine giant also provided a link back to a […]

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Social media: The state of play in 2012

Social media usage continues to rise, without any sign of reaching a saturation point in the near future, as Christian Arno points out in an article published on Search Engine Watch. Arno pulls together statistics from a number of different sources to paint a picture of social media usage in 2012 – and generally speaking, […]

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PPC marketing – two elements to test

In any PPC marketing campaign it is important to ensure that your adverts are tested and optimised on a regular basis – according to Search Engine Watch, Bryan Eisenberg once stated that “successful companies run at least 30 tests a month.” Not all companies will be able to run this many tests each month, but […]

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Improving your ROI on LinkedIn Ads

Widely known as the business professional’s social network of choice, LinkedIn is a site that offers a number of great advertising opportunities. According to Joseph Kerschbaum, writing for Search Engine Watch, LinkedIn Ads, with the right strategy behind them, can provide a fantastic ROI (return on interest). Kerschbaum has highlighted a number of tactics to […]

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Wikipedia featured on first page for 99% of Google searches, study finds

Many people working in SEO aren’t happy at the fact that Wikipedia ranks so highly in Google’s SERPs (search engine results pages). One of the reasons is that some of the poorly written content published on Wikipedia often outranks more authoritative websites on exactly the same subject. A recent study, conducted by Intelligent Positioning, and […]

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Two must-have skills for the modern day SEO

In an age in which versatility is seen as a major asset, Bob Tripathi, writing for Search Engine Watch, has suggested that “the modern day SEO should be an integrated SEO digital marketer – one who knows about on-page SEO and other integrated tactics.” Tripathi has also highlighted five skills which he believes are must-haves […]

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