Tag Archives: Social media marketing

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Social Media: Facebook Shuts the Gate on 'Like Gating'

Forcing users to like a Page before allowing them access to content is now effectively banned on Facebook. The practice – known as ‘like gating’ – is a social media marketing technique used to artificially inflate likes. The social giant buried the update in a lengthy post on its developer blog, published last week. In […]

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Facebook explains decline in organic reach on social media site

Facebook has moved to explain why businesses are seeing a drop in their organic reach on the social media site. Vice president of ads, product marketing and Atlas solutions, Brian Boland, has responded to the questions received by Facebook regarding the issue. At the end of last year (2013), Facebook revealed that it had made […]

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Study: Compared to Facebook, Twitter is 'not as relevant for commerce'

New research has suggested Facebook delivers a staggering 30 times more e-Commerce customers than its social networking rival Twitter. Consultancy firm Curebit gave a damning review of Twitters performance in comparison to Facebook but also noted the platforms naturally lent themselves to different things – with Facebook deemed as a more social environment. Speaking to […]

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Study Blames Search Engine Marketing Ads For Drop In User Satisfaction

New research has suggested customer satisfaction with search engines (and portals) is at its lowest for ten years. The ForeSee Results also showed satisfaction scores for social networking sites ranked even lower than the likes of Google, Yahoo! and Bing. The ForeSee survey measures sites on a 100 point scale and search engines (and portals) […]

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Social Media Marketing: How Starbucks and General Electric Use Instagram

Instagram has enjoyed a significant amount of success since its launch in October 2010, with users flocking in their millions to share their most artsy, Polaroid-style images. Naturally, big brands have seen the opportunity to promote their products and services to the site’s massive userbase. Here, we take a look at how three brands –…

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