Following the recent launch of Promoted Tweets – a new paid social media marketing feature – and political ads, EMarketer has forecast that Twitter’s revenue for global adverts will increase by 210 per cent for 2011, according to an article published by Ad Age.
Twitter saw ad revenue for last year, the first in which they sold advertising, reach $45 million and EMarketer has projected this year’s figure to hit $139.5 million.
Though no announcement has been made for the upcoming self-serve adverts launch date, the feature is set to provide the micro-blogging site with a significant boost.
Debra Aho Williamson, principal analyst for EMarketer, explained that self-service was extremely successful for Google and Facebook, with the latter making around 60 per cent of their revenue from self-serve adverts.
Continuing, she added: “So self-serve could really open up Twitter to a new category of advertisers that aren’t currently using the service.”
EMarketer have also cast further figures for Twitter’s ad revenues, projecting an increase to $260 million in 2012 and $400 million for 2013.
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