Dick Costolo, chief executive officer of Twitter, has said he wants the service to be more closely integrated with mobile devices, a view that may interest internet marketing services providers.

Speaking at the Mobile World Congress in Barcelona, he stated that he would seek to make it easier to access and interact with the social media site via a mobile phone.

He said that mobile would be crucial to the growth of Twitter, adding that 40 per cent of posts came via a mobile device.

However, he did not go into detail as to how this might be achieved, with Eden Zoller, principal research analyst at Ovum, telling the BBC she had "expected more" from the speech.

"We also hoped Twitter would show that it intends to leverage mobile location better than it is and likewise search," she added.

Recently, it was suggested by Search Engine Land's Bryson Meunier stated that marketers must look to integrate their mobile and social activities in order to be successful.

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