The US Retail Email Index has seen a rise of 11 per cent in email marketing, resulting in a new year-to-date high.
The increase, which took place during the week ending November 21st, means the listing now stands at 272, up 19 per cent from where it was four weeks ago.
Other figures released by the index indicate Monday was the most popular day to send retail emails last week, adding it is very likely the day will remain the most common for that type of internet marketing communication until the end of the year.
In what may be of no surprise, the least common day for such methods was Saturday, followed by Sunday.
Christmas references are also found to stand at 50 per cent, with Thanksgiving and Black Friday references set to peak next week.
Over the week ending 21st November, there was a drop in Veterans Day references, following the highest percentage reached seven days previously.
In other news, businesses will rely on email marketing over Christmas, according to a survey last month.
Constant Contact’s Fourth Annual Small Business Holiday Outlook’s poll found that email advertising beats flyers, direct mail and advertising.
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