US discount giant Walmart has announced the implementation of a new social media marketing effort aimed at giving users a hyper-local level of interaction, according to an article published by Forbes.
The move will see the company, which operates 3,600 stores across the US, creating individual Facebook fan pages for each of its stores.
Fans of Walmart’s main Facebook pages will be able to access these pages from the “My Local Walmart” tab; this will then enable them to find the stores that are closest to them – enabling them to like the pages – in order to gain access to see localised special offers and products.
Executive vice president of Walmart’s US division, Stephen Quinn, specified that the move has been taken to allow Walmart to “make its stores relevant at a local level.”
As well as this Facebook initiative, Walmart has also launched a new feature that will allow customers to download a map of their local store – pinpointing the aisles and locations of specific special offers.
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