Digital Marketing Blog

Explore our blog to learn what’s new in the world of digital marketing at ClickThrough.

Blog Articles We like to stay ahead of the digital curve

Our digital marketing blogs give you insights and useful information on SEO, PPC, paid social, content marketing, conversion rate optimisation, Amazon marketing, digital PR and more.

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Our Recent "CROadshow" Training Event

On Thursday 22nd November we hosted a Conversion Rate Optimisation training event, at the Hotel du...

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Trends In Conversion Optimisation

Dr Dave Chaffey lifts the lid on this top 5 predictions for the world of conversion rate...

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The Ever-Expanding Audience Targeting Options

In this latest article, Dr Dave Chaffey delves into the different solutions for audience targeting...

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5 Ways To Optimise Your Landing Page For Conversions

Why are many businesses willing to waste their hard work by sending visitors to a poorly-converting...

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CSS Calculator: What Does A 20% CPC Reduction And A Rebate Mean For You?

update as of 1 January 2019

Google recently announced online that they are no longer offering a...

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Automation and Machine Learning

Automation and machine learning are here to stay. Read about how you can use AI to turbocharge your...

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Could Comparison Shopping Services Help Your Business?

update as of 1 January 2019

Google recently announced online that they are no longer offering a...

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Using Artificial Intelligence in Search Marketing

As discussed in his previous article, Dave revisits marketing applications of AI, this time with...

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The End of Google AdWords?

Jed Brookes-Lewis delves into the recent re-branding programme that Google is going through....

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Marketing Applications Of AI

In my latest blog, I discuss the importance of AI and how this growing trend can be applied to...

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5 Top Tips For Designing A Button

How often do you consider your website's CTAs? Matt Hitches explores 5 top tips for designing...

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Are You Ready For Mobile First?

Join Tom Williams on his next LIVE webinar, where he’ll be lifting the lid on mobile-first changes...

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Out With The Old, In With The New: AdWords' Updated Dashboard

From mid-last year, Google has gradually been rolling out its new AdWords interface.

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Opportunities For Social Media Marketing

How can we use the latest trends in Social Media to expand on our Social Media marketing...

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ClickThrough Attends IRX 2018!

On 21st-22nd March 2018, ClickThrough Marketing attended the Internet Retailing EXPO at the NEC,...

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The Bid Management Bonanza

Jed Brookes-Lewis recently attended ClickZ's Bid Management Tools Buyers' Guide launch event...

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Preparing For SEO Industry Changes!

What’s happening in the world of SEO? Join Tom Williams on our next live webinar - register your...

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Mobile Site Speed Is Going To Start Impacting AdWords Quality Score

Google has announced that mobile site speed will be helping to determine your AdWords Quality...

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SEO News Roundup: Chrome Non-HTTPS Sites To Be Marked As ‘Not Secure’

Discover the latest SEO news and trends, including non-HTTPS sites to be marked as ‘not secure’.

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Maximise Organic Visibility With Our Next Live Webinar...

Register now for our next live SEO webinar, hosted by our Technical SEO Specialist, Tom Williams.

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The Bing Thing - Why You Should Maximise Your Bing Presence

Jed Brookes-Lewis taps into why you should harness the volume of growth Bing offers...

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SEO News Roundup: Google Publishes Guide To Featured Snippets

The latest in industry updates from the world of SEO, including Google’s latest advice on featured...

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What the...Inbound? A Guide To Creating A Killer Conversion Path

Driving a lot of traffic to your website, but struggling to convert your traffic to leads? 

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PPC News Roundup: Google Users Can Mute Remarketing Ads

Discover the latest paid search industry news, including Google users being able to mute...

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How To Keep Sales Supercharged After The Holiday Hype

How to keep the momentum going with your paid search strategy, long after the last of the turkey...

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Warming Up Cold Leads – B2C Edition

Ways in which you can reach out to your “cold” leads, how to warm them up and improve engagement.

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CRO News Roundup: 4 Ways To Transform Customer Retention

The latest conversion rate optimisation news, including four top tips for increasing customer...

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